Creative Strategy

How do I work with strategy?

In the creative field, I see myself as the guy who does the layups, for the creatives and designers to do the slam dunks.

As a creative strategist, I specialize in merging analytical thinking with relatable insights to solve human problems.

To showcase my strategic mindset, I've assembled a glimpse into my creative strategy toolbox.

Toolbox

  • Keeps an analytic overview of client, consumer, culture and category, forming the backbone of my strategic research.

  • This is excellent for summarizing your strategy and connecting your insight at the heat of the strategy.

  • A tool I use from Els Dragt. Provide me with a structured framework for understanding, analyzing, and interpreting trends

  • A great step-by-step to build a brand from the core by Michael Johnson.

  • People watching, films, interviews, stand-ups, memes, subheadings in articles, songwriting, Reddit, supermarkets, children, music, TV, pop culture, family dinners, social media and nature.

    • Julian Cole – my guiding star in strategy and insights

    • Mark Pollard - simple and effective way of viewing strategy

    • Marty Neumeier – a brandig guru

    • Chris Do - my first love of branding

    • Kristina May - a person we need more of our industry.

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Campaign Strategy - Born