Running Starts Here

Art Direction


Client Brief

In the chill of the Danish winter, fewer lace up to run. Sportmaster & Nike came to us with a brief: inspire more to hit the pavement. With the bulk of the budget allocated to Danish superstar Malte Ebert, we crafted a campaign to ignite the running spirit despite the cold.

Role / Art Director
Photographer / Niki Wacherhausen
Client
/ Nike & Sportmaster
Industry / Sport
Deliveries / Concept, stills & video
Cast / Malte Ebert, Benjamin Lobo Vedel, Ida Kathrine Karstoft & Laura Grønbech

Creative output

As the Art Director in charge of the visual style, this campaign was less driven by deep insights but more dirven by the visuals. Our aim was simple: to visually motivate runners with a gritty urban vibe.

Stills

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